It's Time to Fix the Document

by Jacob Beckerman
CEO, Macro
on 2025-10-10

We've modernized our digital lives, yet our most important work is stuck in the past. We're still emailing files, searching with Ctrl+F, and wasting hours on frustrating, manual tasks. Today, we're introducing the new Macro, built from the ground up for the way we work now.

For the last twenty years, we’ve been living a contradiction.

Inside our companies, we use incredible, modern tools. We collaborate in real-time, manage projects in the cloud, and spin up AI assistants to help us write and code. But the moment work becomes official—the moment it needs to be shared with a client, a partner, or a regulator—we step into a time machine. We revert to emailing Microsoft Word files and PDFs, stuck in a workflow that hasn’t meaningfully changed since 1999.

This is the most important work we do. These documents are contracts worth billions, M&A deals that change the course of companies, and financial reports that move markets. Yet the tools we use to create them are slow, disconnected, and fundamentally unintelligent. We manually search for definitions with Ctrl+F, struggle to connect information across hundreds of pages, and waste countless hours on administrative drudgery instead of focusing on the substance of our work.

I’ve lived this frustration my entire career. I’ve seen brilliant people—lawyers, consultants, analysts—bogged down by the sheer friction of their tools. The “aha” moment for me was realizing that the problem wasn’t the people; it was the software. It has been designed for a different era of work. It’s time for a change.

A New Macro, A New Philosophy

Today, I’m thrilled to announce a new Macro, and with it, a new vision for the document. We’re not just building another editor. We are fundamentally rethinking what a document can be when it’s built for the internet age.

Our philosophy is simple and guides every decision we make. We design for speed, recognizing that for professionals, time is the most valuable asset. We’re not building for the average user; we’re designing for smart, capable people who want to work faster.

What does this mean in practice?

It means that in Macro, working with a 500-page document feels as fast and fluid as browsing the web or a modern codebase. It means bidirectional links that let you instantly jump between related sections, and a powerful command menu (CMD+K) that puts every action at your fingertips. It means building an AI-native platform where intelligence isn’t a feature you call up, but a core part of the editing experience, anticipating your needs and eliminating rote work.

We believe a good UI is clean, fast, and timeless. We’re not chasing fickle design trends. We are building a classic, durable tool that feels powerful and intuitive from the moment you open it, one that’s so focused on utility that it becomes immune to trends.

The Mission and Our New Partner

Our mission is to build the definitive productivity suite for the critical work that happens between companies, not just within them.

This is a massive undertaking, and I’m proud to announce that we’re not doing it alone. We’ve partnered with Andreessen Horowitz (a16z), who led our seed funding round. They share our conviction that this is one of the biggest unsolved problems in software, and they have the vision and patience to help us build a solution that will last. This investment is more than just capital; it’s a validation of the scale of the opportunity and the importance of the problem we are solving.

Today is just the first step. We have a long road ahead, but our north star is clear: to finally give professionals tools that are as smart, fast, and ambitious as they are.

It’s time to fix the document. Welcome to the new Macro: Try the future

About Jacob Beckerman

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